How SAFE Funding Works
A simple guide to how your investment works, what happens next, and what it could be worth.
How it works, step by step
You invest
You invest between £500 and £3,000. In return, you receive a SAFE agreement.
We build
Grassroots uses the capital to brew the first commercial batch, build the brand, and get into pubs.
A trigger event happens
A future funding round, acquisition, or IPO triggers your SAFE to convert.
Your SAFE converts to shares
Your investment converts to equity at a price based on the £300,000 valuation cap — regardless of the new valuation.
See what your investment could be worth
Adjust the sliders to model different outcomes.
Your ownership
0.33%
Value of your shares
£10,000
Return multiple
10.0x
Example scenarios
What a £1,000 investment could look like at different valuations.
£1,000,000 valuation
£3,333
3.3x return
£3,000,000 valuation
£10,000
10.0x return
£5,000,000 valuation
£16,667
16.7x return
What this is NOT
Not a loan
there are no repayments
Not a guaranteed return
you could lose everything
Not shares (yet)
it's an agreement for future equity
Not a get-rich-quick scheme
it's a bet on a very early-stage business
SEIS Tax Relief
SEIS advance assurance is being sought. If granted, investors may be eligible for 50% income tax relief on their investment, meaning a £1,000 investment could effectively cost £500.