Frequently Asked Questions
The things you're probably wondering.
Investment Mechanics
A Simple Agreement for Future Equity. It gives you the right to receive shares in the future when certain events happen (like a funding round or acquisition), at a price based on a £300,000 valuation cap. Learn more on our How It Works page.
Minimum £500, maximum £3,000 per person.
When Grassroots raises a priced equity round, is acquired, or goes public. Until then, your SAFE sits as a contractual right.
You lose your investment. That's the honest answer. Only invest money you can genuinely afford to lose.
No. SAFE investments are illiquid. There's no secondary market.
SEIS advance assurance is being sought. If granted, you may be eligible for 50% income tax relief on your investment.
Register your interest, Kealan will be in touch personally, you'll sign a SAFE agreement, then transfer funds via bank transfer.
About Grassroots
Natural fermentation. Most commercial ginger beers are force-carbonated syrup. Grassroots is properly brewed — a genuine two-stage fermentation process with real ginger. It's a session drink, not a mixer.
On-trade (pubs) in a focused London geography initially. Think permanent tap lines alongside craft ciders and premium ales.
Yes. Three pilot batches complete, recipe locked, ready to scale with our brewery partner.
Practical
Yes. Monthly founder updates via the investor portal, plus email notifications for milestones.
Investments still stand. The raise doesn't need to hit the target — we'll work with whatever we raise.
Bank transfer to Grassroot Drinks Ltd after your SAFE agreement is signed.